Overview

Reaching Tomorrow’s Client

Welcome to the gateway of tomorrow’s marketing mavens! Our Certificate in Marketing and Communication propels aspiring marketers into the dynamic world of tomorrow’s business landscape. Dive deep into cutting-edge strategies, harness the power of digital platforms, and master the art of compelling communication. With industry-leading faculty and hands-on experience, our program equips you to thrive in the fast-paced realm of modern marketing. Are you ready to shape the future of business? Join us today.

Nationally Accredited Training

Our virtual classrooms offer you to flexibility to learn from the comfort of your own home or office yet still participate in forums, meet one-on-one with educators, and enjoy the opportunity for discussion and collaboration with other learners.

Outcomes

What you will achieve

Learning Outcomes

Dive into our comprehensive curriculum, meticulously designed with a blend of theory and practical application, covers essential topics such as:

  • Perform writing and editing tasks
  • Write fiction material
  • Write non-fiction material
  • Implement copyright arrangements
Course Outcomes

You will gain a deep understanding of key business concepts and develop the practical knowledge and competencies needed to excel in the corporate market:

  • communication skills needed for complex discussions
  • exposure to real business documentatio, legislation, and policy
  • confidence to help team members to reach their potential
  • educational pathways to futher your own development and career
Suitability

Before You Enrol

Entry Requirements

Some courses require evidence of previous experience, study or capability before your enrolment is accepted.

  • You must submit a 1,000 word written response to question
  • You may apply today.
Entry Recommendations

To be sufficienlty prepared for this qualification, we recommend that you review your capabilities, prior to enrolment:

  • Strong communication skills
  • Access to a strong an reliabile internet connection
  • The ability to access and navigate the internet and use MicrosoftOffice suite
  • Language, Literacy, and Numeracy at at least the Year 12 High School level
Units

What You Will Study

To be awarded the CUA40118 – Certificate IV in Profesisonal Writing and Editing, you must successfully complete 12 units, including the six (6) core units and six (6) elective units from the list below.

Core units

This unit covers the skills and knowledge required to prepare, deliver and review presentations for target audiences.

This unit applies to individuals who may be expected to make presentations for a range of purposes, such as marketing, training and promotions. They contribute well developed communication skills in presenting a range of concepts and ideas.

This unit describes the skills and knowledge required to articulate, present and debate ideas in a work or broader life context using creative techniques in order to provoke response, reaction and critical discussion.

The unit applies to individuals who contribute and present ideas that may be complex in nature and may relate to new products, services, processes or creative works. These individuals are required to communicate ideas persuasively.

This unit describes the skills and knowledge required to prepare, coordinate and review basic marketing activities. It is a foundation unit covering general and basic marketing activities that do not require detailed or complex planning or implementation.

The unit applies to individuals working in a variety of occupational roles who have responsibility for a range of tasks involving marketing, analysis and planning. It could be undertaken as part of a broader role of a person in a small enterprise, or as part of a marketing plan for a larger enterprise.

This unit describes the skills and knowledge required to analyse consumer behaviour for markets and specific needs.

The unit applies to individuals who need to analyse consumer behaviour to examine factors that impact on decisions to purchase products or services. They conduct a thorough analysis of consumer attitudes and behaviour and make recommendations on marketing strategies to increase consumption of the product or service being marketed.

This unit describes the skills and knowledge required to research, analyse and apply knowledge of the communications industry. This includes the marketing communications industries.

The unit applies to individuals in entry-level positions who have a general knowledge of the structure, organisation and function of the communications industry. Individuals in this role may have a limited leadership and guidance responsibility to others.

This unit describes the skills and knowledge required to plan, draft and finalise complex documents.

The unit applies to individuals who work in a range of business environments and are skilled in the creation of documents that are more complex than basic correspondence, memos and/or forms and that require review and analysis of a range of information sources.

Elective Units

This unit describes the skills and knowledge required to engage in a creative process and reflect on own role in the process.

The unit applies to individuals who are working in creative industries, as well as those involved in broader business and community activities where creative team effort is highly valued.

This unit describes the skills and knowledge required to identify marketing opportunities and to analyse and evaluate opportunities according to organisational marketing objectives.

The unit applies to individuals working in a variety of marketing communications occupational roles who have responsibility for a range of tasks involving analysis and planning.

This unit describes the skills and knowledge required to design, test and evaluate direct marketing activities which meet organisational marketing objectives.

The unit applies to individuals who are required to create and implement direct marketing activities for products or services. Such individuals may work in small, medium or large enterprises across a variety of industries and they usually work with a team and customers to design offers.

This unit describes the performance outcomes, skills and knowledge required to prepare written and visual digital content for use across online platforms and ecommerce sites. It requires the ability to determine content requirements, create content that aligns with both organisational and customer needs, and complete content uploading.

It applies to individuals working in operational roles in a diverse range of businesses that operate online to sell products and services. They operate with some independence, under limited supervision and guidance from others, and within established organisational policies and procedures.

This unit describes the performance outcomes, skills and knowledge required to plan and evaluate the use of social media. It requires the ability to determine suitable social media platforms, plan appropriate use and evaluate the effectiveness of social media activity.

This unit applies to individuals working in a diverse range of sectors and business contexts. They operate independently, under limited supervision from others, and are responsible for making a range of operational decisions.

This unit describes the performance outcomes, skills and knowledge required to plan and build a basic website suited to organisation purposes and customer requirements. It requires the ability to plan and develop both the structure and content for the site, and to test and evaluate the site before it goes live.

It covers those skills needed by an organisation that chooses to develop its own site, using website building platforms, rather than using the services of information technology specialists.

It applies to individuals who work independently or with limited guidance from others, including senior operational personnel, business unit managers and, particularly to small business owner operators.

This unit applies to self-employed individuals, and owners and employees of any type of organisation including commercial, not-for-profit and government organisations.

Pathways

Your Future Opportunities

Career Opportunities

Graduates may progress their career in creative and corporate roles, including:

  • Marketing Assistant
  • Marketing Coordinator
  • Marketing Officer

in commercial, and government organsiations, and in creative and digital agencies.

Study Pathways

Combine your learning or continue your educational journey with one of our related courses:

Marketing and Communication
GALE RTO 41404 Diploma of Marketing Image shows a young female marketing student. she is standing in a park and is holding a marketing textbook.

BSB50620 Diploma of Marketing and Communication

Professional Writing & Editing
GALE RTO 41404 Diploma of Professional Writing Image shows a woman writing in a notepad at the table. There is a laptop in front of her. Ther are a number of items on the table include a blue teacup on a red colourful saucer, two sugar shakers with brown and white sugar, and a mobile phone. The foreground is blurred and shows a pink long stemmed rose in a glass vase.

CUA50118 Diploma of Professional Writing and Editing