Overview

Reaching Tomorrow’s Client

Welcome to our Diploma in Marketing and Communication, tailored for seasoned marketing professionals ready to elevate their expertise and career trajectory. This advanced program delves deep into strategic marketing, brand management, and cutting-edge communication techniques. Designed to align with industry demands, it equips you with the skills and insights needed to thrive in dynamic corporate environments. Take the next step in your marketing journey with us and unlock limitless opportunities for growth and success.

Nationally Accredited Training

Our virtual classrooms offer you to flexibility to learn from the comfort of your own home or office yet still participate in forums, meet one-on-one with educators, and enjoy the opportunity for discussion and collaboration with other learners.

Outcomes

What you will achieve

Learning Outcomes

Dive into our comprehensive curriculum, meticulously designed with a blend of theory and practical application, covering essential topics such as:

  • Write persuasive copy
  • Establish and monitor the marketing mix
  • Identify and evaluate marketing opportunities
  • Develop social media engagement plans
Course Outcomes

You will gain a deep understanding of key marketing concepts and develop the practical knowledge and competencies needed to excel in the corporate market:

  • communication skills needed for complex discussions
  • exposure to real business documentation, legislation, and policy
  • collaborative and project team work environments
  • educational pathways to futher your own development and career
Suitability

Before You Enrol

Entry Requirements

Entry to this qualification is limited to applicants who have:

  • completed BSB42415 Certificate IV in Marketing and Communication, or
  • completed the following units (or equivalent competencies):
    • BSBCMM411 Make presentations;
    • BSBCRT412 Articulate, present and debate ideas;
    • BSBMKG433 Undertake marketing activities;
    • BSBMKG435 Analyse consumer behaviour;
    • BSBMKG439 Develop and apply knowledge of communications industry; and
    • BSBWRT411 Write complex documents; or
  • two years equivalent full-time relevant work experience
  • You may apply today.
Entry Recommendations

To be sufficienlty prepared for this qualification, we recommend that you review your capabilities, prior to enrolment:

  • Strong communication skills
  • Access to a strong an reliabile internet connection
  • The ability to access and navigate the internet and use MicrosoftOffice suite
  • Language, Literacy, and Numeracy at at least the Year 12 High School level
Units

What You Will Study

To be awarded the BSB50620 – Diploma of Marketing and Communication, you must successfully complete 12 units, including the five (5) core units and seven (7) elective units from the list below.

Core units

This unit describes the skills and knowledge required to undertake a minor project or a section of a larger project. It covers developing a project plan, administering and monitoring the project, finalising the project and reviewing the project to identify lessons learned for application to future projects.

The unit applies to individuals who play a significant role in ensuring a project meets timelines, quality standards, budgetary limits and other requirements set for the project.

This unit describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations.

The unit applies to individuals working in a supervisory or management marketing or advertising role within a marketing or advertising team or media organisation.

This unit describes the skills and knowledge required to identify and establish an effective marketing mix for a business. It includes preparing, implementing and monitoring the market mix.

The unit applies to individuals who have management roles in marketing and are responsible for developing marketing and promotional mix within an organisation. These individuals may monitor the marketing mix to adjust according to new marketing opportunities identified.

This unit describes the skills and knowledge required to identify and evaluate a range of marketing communication mediums to design and develop marketing communication plans.

The unit applies to individuals who work in advertising, public relations, marketing or other promotional roles who plan electronic communications to effectively convey marketing communication messages and support achievement of marketing objectives.

This unit describes the skills and knowledge required to interpret a creative brief and evaluate a range of innovative options to write persuasive copy.

The unit applies to individuals who use well-developed advertising skills and a broad knowledge base to communicate messages in a wide range of contexts. In this role, individuals may develop copy individually or may work in a supervisory, management or freelancing capacity coordinating a team of writers.

Elective Units

This unit describes the skills and knowledge required to present and negotiate persuasively, lead and participate in meetings and make presentations to customers, clients and other key stakeholders.

The unit applies to individuals who are managers and leaders required to identify, analyse, synthesise and act on information from a range of sources, and who deal with unpredictable problems as part of their job role. They use initiative and judgement to organise the work of self and others and plan, evaluate and co-ordinate the work of teams.

This unit describes the skills and knowledge required to undertake financial management in an organisation or work area. It includes planning and implementing financial management approaches and supporting and evaluating effectiveness of financial management processes.

The unit applies to managers in a wide range of organisations and sectors who have responsibility for the effective use of financial resources within work teams. They are responsible for ensuring that financial resources are managed in line with the financial objectives of the team and organisation.

This unit describes the skills and knowledge required to plan market research and conduct an analysis to report and interpret findings.

The unit applies to individuals who conduct market research planning at a managerial level. These individuals may have a good general knowledge of market research as well as a detailed understanding of the organisation’s operations, objectives and application.

This unit describes the skills and knowledge required to plan and monitor direct marketing activities for specific services and products.

The unit applies to individuals who are responsible for attracting a brand’s target audience to increase brand involvement. Individuals work across a variety of industries and possess a sound theoretical knowledge base. They demonstrate a range of managerial skills to ensure business activities are conducted effectively and comply with legislative requirements.

This unit describes the skills and knowledge required to conduct marketing audits, with reference to an organisation’s marketing plan.

The unit applies to individuals who are required to develop a comprehensive description of the organisation’s marketing operations as part of the marketing, planning and marketing auditing process. The outcomes of marketing audits are generally used to inform an organisation’s marketing plan. In this role, individuals must possess a sound theoretical knowledge of advertising management and demonstrate a range of managerial skills. Typically, they have responsibility for the work of other staff.

This unit describes the skills and knowledge required to effectively develop social media engagement plans with a preferred target audience.

The unit applies to individuals working in a variety of marketing and communications occupational roles who have responsibility for developing social media plans and facilitating social engagement on behalf of a business or organisation.

This unit describes the skills and knowledge required to monetise digital engagement through a focus on customer engagement, content relevance and real-time digital payment systems.

The unit applies to individuals working in a variety of marketing and communications occupational roles who have responsibility for working with clients (both internal and external) on improving income streams from their digital strategies.

Pathways

Your Future Opportunities

Career Opportunities

Graduates may progress their career in creative and corporate roles, including:

  • Marketing Manager
  • Digital Marketing Specialists
  • Communication Manager

in commercial, and government organsiations, and in creative and digital agencies.

Study Pathways

Combine your learning or continue your educational journey with one of our related courses:

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